cwc logo

Write a comment

29th National Children’s Month Celebration Amplifies “New Normal na Walang Iwanan”

Neither the COVID-19 pandemic, nor the continuous community lockdowns will stop the Philippines from celebrating the 29th National Children’s Month (NCM) with the theme “New Normal na Walang Iwanan: Karapatan ng Bawat Bata Ating Tutukan!” this November, 2021.

 2021 pose greater challenges as the country reels from the prolonged consequences of the pandemic. These challenges continue to aggravate underlying issues on children and threaten to undermine the collective efforts of the civil society in handling the pandemic.

According to the Philippine Pediatric Society: since the start of the pandemic in March 2020 until February this year, 48,411 children aged 19 and below have contracted the respiratory illness. For the past months, the Department of Health observed the rise of positive cases among all age groups, including children. As of August 8, of positive cases among children have risen rapidly to 176,540, with 466 recorded deaths.

The National Center for Mental Health Crisis Hotline has recorded 347% increase in the number of calls from children, from 3,178 in 2019 to 11,016 in 2020. Alarmingly, 12.48% or 1,375 of the total number of calls in 2020 were classified as suicide-related calls.

Results of the Rapid Nutrition Assessment Survey conducted in 2020 revealed that 6 in every 10 households experienced moderate to severe food insecurity. Food insecurity was reported highest during April and May 2020 where Luzon was under the Enhanced Community Quarantine (ECQ). Impact on food security was found to be highest in households with children (74.7%) and pregnant members (80.8%).

The Philippine National Police has recorded a total of 19,652 cases of violence in 2020 and 5,464 from January to May, 2021. In 2020 and early 2021, majority of the victims are female (71% and 72% respectively).  Ages 10-17 (77% and 79%) are significantly the ones who are often victimized.

The 29th NCM focus and theme for this year will cover the myriad of issues on children rights to survival, development, protection, and participation in the new normal setting. As the Philippines gears eagerly towards ensuring the safety and protection of all Filipinos, the call for inclusivity remains relevant—especially in putting a high premium on children’s rights.

This year’s celebration will take off from the success of the 2020 National Children’s Month that is the biggest virtual event for children ever held in the country that year.  

In strict compliance with the new normal condition and minimum health standards, the observance will utilize quad media, particularly Facebook via in educating Filipinos and elevating the discussion on children’s rights, parenting, and the concerns surrounding them.

A Talakayang Makabata: The Virtual Press Conference this October 26 will jumpstart the National Children’s Month and will open the discussion on the issues pertaining to children’s rights to survival, development, protection, and participation in the time of pandemic.

A Kick-Off Ceremony will commence the celebration on November 03 featuring a compilation of video messages from children greeting Happy National Children’s Month using their own languages, announcement of the winners of the NCM logo-making contest, performances, and messages from lead agencies and celebrated Filipino Olympic champions. Weekly thematic activities shall focus on the four categories on children’s rights.




Republic Act No. 10661 or the National Children’s Month Act of 2015 declares its observance every November with the Council for the Welfare of Children (CWC), Department of Social Welfare and Development (DSWD) and the National Youth Commission (NYC) as lead agencies.

All Filipinos are enjoined to participate in the national and regional online activities through the official CWC Facebook Page /CWCgovph. Particularly, the national and local government, schools, and the private sector nationwide are encouraged to recite the Panatang Makabata every Mondays of November during the flag raising ceremonies with various translations in native languages/ dialects and Filipino sign language, which can be accessed on the CWC’s official Facebook page.

The calendar of activities and other advocacy materials can be accessed on the CWC website:

Official hashtags for the celebration are #2021NCM and #BuwanNgMgaBata.


For queries, please contact the CWC Public Affairs and Information Office at 8461-66-20 loc. 2002 or email This email address is being protected from spambots. You need JavaScript enabled to view it..



Say something here...
Log in with ( Sign Up ? )
or post as a guest
Loading comment... The comment will be refreshed after 00:00.

Be the first to comment.