Tuesday, 22 March 2016 18:10

22 March 2016


The Council for the Welfare of Children (CWC) conducted its Branding and Advocacy Session last March 21, 2016 at the Bellevue Hotel, Quezon City.

The Branding and Advocacy Session was attended by the CWC staff, Deputy Executive Director (DED) Atty. Marijoy D. Segui, and Mr. Nurveyev “Wowie” de Leon as the resource person for the event.

The aim of the activity is to address the need for stronger visibility and presence of the CWC.


The CWC Staff together with DED Atty. Marijoy Segui and Mr. de Leon (Upper portion); Mr. de Leon discussing Branding and Imaging to the participants (Lower left); and DED Atty. Marijoy Segui delivering her inspirational message (Lower right).

The morning session began with the introduction of participants and expectation setting. Mr. de Leon started by reviewing the advocacy activities of the CWC. Having gone through different milestones for 41 years, the CWC still aims to attain a high level of awareness and regard to the public.

He gave an insightful discussion on the need to promote brand and image, reiterating that garnering positive public opinion makes the institution relevant. Consequently, the CWC could create a leverage for the fulfillment of its mandate and agenda, he said.

For the afternoon session, Mr. de Leon and the participants focused on imaging planning for the CWC. The aim of the session is to formulate the Communication Plan to build and promote the CWC brand. Various strategies were raised and implementation methods were discussed.

After a series of brainstorming, the CWC came up with a new tagline “CWC, Making Things Happen for Children” which will be used in its various advocacy campaign.


Celaine Cabrera

Public Affairs Information Office

Council for the Welfare of Children

Telephone No.: 7811039 local 1005