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Photo Caption: Left Photo From left-right: Dr. Doly Carangal of the National Museum of the Philippines, Atty. Marijoy D. Segui of the CWC, Ms. Maricel Manlapaz of the DSWD, Dir. Donelyn Hemedez of the PDEA,
Chairperson Aiza Seguerra of the NYC, and Mr, Michael Torres of Robinsons Land Corporation officially open the Kids Festival 2017 with a ribbon-cutting ceremony;
Right Photo: Chairperson Seguerra and Atty. Segui post stickers on a “tricycle”   highlighting safe driving for children.


 The Kids’ Festival and the Dikit-a-Sticker Campaign on Child Safety were simultaneously launched last November 16, 2017 at Robinson’s Place Novaliches in celebration of the 25th National Children’s Month (NCM).

With the objective of promoting the love of books and crafts to children, the Kids’ Festival was a joint effort of the Council for the Welfare of Children (CWC), the National Library of the Philippines (NLP) and Robinsons’ Malls Novaliches.

  The Department of Social Welfare and Development (DSWD), the Dangerous Drugs Board (DDB), and the Philippine National Police-Women and Children Protection Center (PNP-WCPC) also provided support through setting up of booths with their respective agencies’ IEC materials in line with this year’s theme “Bata: Iligtas sa Droga”.

Mr. Michael Torres, Senior Corporate Social Responsibility Officer of Robinsons Land Corporation, opened the program enjoining mall goers, particularly children, to visit and enjoy the activities prepared especially for them. Chairperson Aiza Seguerra of the National Youth Commission, Dr. Dolly Carangal of the National Library of the Philippines, Dir. Donelyn Hemedez of the Philippine Drug Enforcement Agency and Atty. Marijoy D. Segui of the Council for the Welfare of Children also provided their messages of support.

Interactive storytelling and puppet shows, led by the NLP, were the highlights of the Kids’ Festival. Children were taught good values as well as the dangers of the illegal use of drugs, highlighting the theme for this year’s Children’s Month, through storytelling. They were encouraged to read more books and were reminded of the NLP’s message, “Magdasal at Magbasa”. Likewise, the activity enabled the children to mix and mingle though games and other fun group exercises.

Melay and Onyot, mascots from the NLP, and Philippine National Police mascots entertained kids and kids at heart with dance numbers all throughout the four-day activity. Volunteers from the National Youth Commission also provided free face painting to the participants.

Felta Multimedia Incorporated, a local distributor of multimedia educational products in the Philippines, discussed the science of robotics. Children grouped up to build their own mobile car from scratch by assembling its different parts.

Subsequent to the opening of the Kids’ Festival is the launch of the Dikit-a-Sticker Campaign on Child Safety. With the message “Batas Trapiko’y Sundin; Kaligtasan ng mga Bata Ating Isipin”, the campaign is now on its 3rd year of implementation (started in 2015) and has established the continued partnership and support from Robinsons Mall Novaliches and other malls and the Land Transportation Office (LTO). The campaign echoed the message for drivers to be extra cautious when driving for children safety.

CWC continues to work with partners, from the government to non-government organizations, in the month long celebration of the NCM.



Dennis Bernard Sumaylo
Public Affairs and Information Office
7811039 loc. 1005

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