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Written by PAIO   
Friday, 03 November 2017 10:02

To raise awareness on child protection and VAC

2017 National Children’s Month Highlights “Bata: Iligtas sa Droga!”

The Council for the Welfare of Children celebrates the 25th year of the National Children’s Month Celebration this year.

Republic Act No. 10661 declares every November as the National Children’s Month (NCM) with the Council for the Welfare of Children (CWC), Department of Social Welfare and Development (DSWD) and the National Youth Commission (NYC) as lead agencies.

It is also a commemoration of the adoption of the Convention on the Rights of the Child by the United Nations General Assembly on 20 November 1989.

CWC enjoins everyone in its meaningful celebration through the conduct of activities aligned with the theme “Bata: Iligtas sa Droga!” in support to the administration’s campaign against illegal drugs.

To further campaign for this advocacy, CWC has lined-up several activities for this year’s NCM Celebration.

One of its major activities is the launching of the “Pito, Bata, Pito! A Call 4 Help Campaign (C4H)”, an initiative of the Council for the Welfare of Children (CWC) in partnership with Rotary Club International District 3810 on November 6, 2017.

The “Pito, Bata, Pito!- A Call 4 Help (C4H)”, the whistle or ‘pito’ symbolizes the children’s  call for support, help and immediate response in times of  threat or danger brought about by violence or any emergency situation. It also symbolizes inclusivity for all children regardless of sex, gender, religion, ethnicity, and political affiliation. Even children with disabilities can use it easily as a means of communication when feeling threatened or harmed. It can give them security and comfort having one.

The “Pito, Bata, Pito!- A Call 4 Help (C4H)” seeks to give children a voice from being victims of various crimes specifically on illegal drugs, all forms of violence and  exploitation. It is okay to blow their ‘whistles’ or ‘pitos’ whenever they feel in danger and unsafe.

Due to the recent increase in the number of children falling victims of illegal drug trade and other forms of violence in the country, the Council sees the need to launch this campaign for children to be equipped in protecting themselves.

It calls on the authorities and the citizens to act and engage proactively in working together in protecting and advancing the rights and welfare of children.

This campaign will gather donations (monetary or in kind) for whistles until the end of 2017 in partnership with the Rotary Club of Pasay Cyber City. CWC will be aiming for One Million (1M) whistles that will be given to different kids across the nation by Christmas Season.

Another major activity is the conduct of the Presidential Award for Child-Friendly Municipalities and Cities which is done annually.  This is a recognition and incentive system which is given to the different Municipalities and Cities which has garnered the highest rating in their different plans, programs, policies and implementation of child-friendly projects in different sectors such as education, health, resource mobilization, policy and planning process and project implementation. It is also a strategy to advocate and monitor the implementation of the Convention on the Rights of the Child at the local level.

For this year, five (5) Cities and Municipalities will be awarded as the “Most Child-Friendly” LGU. The national awardees will be given with a presidential trophy and a cash prize of Php 500,000.00 for each income class category: 1st -3rd Class Municipalities,  4th to 6th Class Municipalities, Component Cities, Independent Component Cities, and Highly Urbanized Cities.

A Dikit-a-Sticker Campaign on road safety and anti-illegal drugs will also be done with the transport groups and a Kids Festival will also be conducted by mid-November to raise the awareness of children on relevant issues affecting them.


Our regional counterparts will also conduct their own NCM celebration for the whole month of November.



For inquiries, please contact the Public Affairs and Information Office at 7811039 local 1005/1006 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
You may also visit CWC‟s website at www.cwc.gov.ph, Facebook Page: /CWCgovph and Twitter Page:@CWC_govph



Last Updated on Monday, 11 December 2017 10:25